Reports
What’s the difference between Open Rate and Total Opens?
Open Rate represents each time a user opens an email the first time. Total Opens includes unique opens as well as any forwarded emails or emails opened multiple times by the same user.
All About Reports
Click Reports > Campaign Overviews to see real-time analytics of your campaign. Non-Campaign Specific Reporting On the Reports dashboard, you can see a graph with your historical campaigns. You can see the number of sends for each campaign, open rate, click-through rate, bounce rate, opt-out rate, and spam rate. On the
